By: Jason Cannata, videographer
A web page with video has a 53% greater chance of keeping a visitor. As you look around the net, it’s clear the new medium in marketing is video. Everywhere you turn, a video seems to start playing, whether you are on YouTube or not. Audiences are responding in a huge way. But is video something you can do right now?
Yes, and here’s the good news- video marketing is easy!
Why Video is Important
Like any successful marketing strategy, you should have a goal of increasing awareness for your company, driving traffic to your website, and ultimately boosting your sales. Video accomplishes all of that by automatically raising your search engine rank with Google. While you can also use it to gain advantage over your competition, they are likely using it as well, so your video marketing is not only an effective idea, it’s necessary.
How Video Marketing Works
Quality video marketing strategies aren’t complicated or expensive, and they don’t take up a lot of your time. In order to show you exactly how video can work for you, let’s look at a few apprehensions you might have, along with the solutions we provide for each:
1) Cost- an awesome website intro video that goes right on your home page to earn quick search engine recognition, driving qualified traffic to your site naturally, is usually very short and inexpensive. Our exclusive packages are completely customized to accommodate your budgets and maximize your success.
2) Unknown Factors- as a general rule, we tend to fear something we know little about, and if you’ve never technically produced a video, you might be wondering what it’s all about. Fortunately, you don’t have to know the ins and outs of it, you only have to know what you want to accomplish with video. Simply tell us your goals (more website traffic, sales, etc.) and you will have a wide range of options available, from YouTube content and trailers, to quick announcement clips and informative product releases or showcases.
3) Lack of Equipment- one rumor that is absolutely false about using video is that you need a full Hollywood filming crew. Honestly, most audiences will respond better when a video is real and authentic, so go ahead and use your cell phone camera to illustrate your credibility in a video blog where you speak to target potential customers; and that connection will establish a trust that lasts long after watching.
4) Shyness- the spotlight isn’t for all of us and not everyone will have a desire to be in front of a camera. That’s okay because many of our clients don’t film anything at all. We focus on high quality video that is going to achieve your individual goals and it’s just as effective with text, logos, animation, graphics, music, and no footage of you is necessary. Another option is voice narration where you are heard, but not seen. We can work with you on easy filming techniques that are excellent in eliminating any shyness you have. Plus, keep in mind that any “mistakes” you make will be removed in our editing process anyway, so there’s no need to stress out or worry!
5) Time- your schedule is full as it is and you really don’t have the time to be posting a video each week on YouTube. Recently, we started offering a YouTube Channel management service where we do all of it for you, including the initial channel art setup and uploading videos regularly according to your specifications, complete with descriptions, tags, and promotional information. Everything is taken care of and approved by you first so that you can relax knowing it is always done right and of course, it’s one less marketing item you have to think about!
Capitalizing on Google’s acquisition of YouTube is a key factor in current online promotion. Fletcher Consulting is constantly informed on every Internet technique so we know what actually works, why, and how to implement it successfully. Video is an amazing way for you to build “real”ationships and achieve “real”sults, and we are ready to help make sure you are reaching your audience with it right now.
Get answers for your video marketing questions with a free consultation when you call 715-584-6773 or email terra@fletcherconsulting.com at your convenience!
Fletcher Consulting 
518 S. Union St.
Shawano, WI 54166
715-584-6773