Now is the time to plan your marketing for 2024. Let’s look at current trends and get some inspiration for scheduling content.
The Role of AI Will Grow
AI is quickly changing how marketers spend their time. Gone are the days of designing ads and social media images layer by layer in Adobe. Today, AI can create eye-catching images from a short text phrase or command in seconds. (Sure, humans will have to decide whether to rerun the prompts or rewrite the copy, but AI saves design time.
AI is streamlining video production. Gone are the days of manually cutting and stitching videos together to remove ums and ahs or cover blemishes. AI tools can now take long-form videos and automatically create videos of just the right length customized to the right size for a variety of social platforms.
Don’t run from AI. Find out what tools can save you the most time. Would you benefit from chatbots answering customer service questions, or video and design tools? Invest in the technology and your people to run it.
Video is the Preferred Medium
This one may not be new, but if you aren’t producing video, you’re losing! Today, we’re seeing more and more short-form videos for storytelling, product launches, and even customer testimonials.
Create engaging and shareable video content. From product demos to behind-the-scenes footage and interviews, make more videos! Use AI tools to make video editing easier.
Other engaging mediums include quizzes and infographics.
Voice Search Continues to Grow
As more of us use virtual assistant-style voice speakers and ask our phones to do tasks while driving or doing dishes (Alexa, Siri, and Google Assistant), you need to update your website for voice searches. Optimize your content to respond to the most common questions in a natural, conversational language. Your keyword strategy should add a focus on conversational and long-tail keywords.
Further Personalization of Ads
Instead of marketing to a niche, consumers today expect personalized marketing, where the messages are customized and directed to them. Big data technologies and machine learning will help us continue to improve in this area.
Contextual ads have also grown in importance. “Contextual advertising is an advertisement that appears on pages related to the subject of the product or service you offer. In 2024, contextual advertising is expected to become even more valuable for marketers. This is because users perceive contextual ads more positively than other forms of advertising, and they are more likely to click on ads displayed in the context of their interests,” says Sunil Tripathy in the blog 2024 Digital Marketing Trends: Insights and Strategies for the Future.
Ad-blocking technology continues to improve. Making your ads more relevant will help more web users opt into ads. You can also leverage influencers to get your message to the right audience.
Unsure of what to do next? Make it your goal to learn more about long-tail keywords, produce more videos, and get comfortable with AI in 2024. But don’t forget your marketing basics.
- Is your core message clear?
- Are you getting the message to the right people at the right time?
- Do you have clear calls to action?
Would you like a review of your 2023 marketing or help with your 2024 marketing plan? Book a meeting with Terra today.
Resources:
https://2stallions.com/blog/digital-marketing-trends/
https://www.linkedin.com/pulse/2024-digital-marketing-trends-insights-strategies-future-tripathy/