Terra L. Fletcher to present Practical Promotion for your Association at the 2016 Executive Officers Summit hosted by the Wisconsin Builders Foundation in partnership with the Wisconsin Builders Association. Terra will present on Wednesday September 28, 2016 1pm to 2:45pm in the Lodge Lounge at the JCC Perlstein Resort and Conference Center in Lake Delton, Wisconsin.
Practical Promotion for your Association
In recent years, marketing has changed drastically. Social media and smartphones have changed our world, including the way associations communicate. Today, it takes the right combination of exposure, image, and awareness to grow. But how can your association present an image? Terra L. Fletcher will show you what it takes to present a professional, consistent, and effective image online and off. She’ll explain how to evaluate your online visibility and improve your website’s ranking. Terra will let you in on the latest in the ever-changing world of social media. She’ll dispel common misconceptions while sharing best practices. You’ll learn how to really engage with your ideal audience.
Participants will learn:
- New ways to market and promote their association
- The latest in social media marketing
- How to evaluate and improve their website
About the Wisconsin Builders Foundation
The Wisconsin Builders Foundation (WBF) is the charitable arm of the Wisconsin Builders Association. As a 501(c)(3) non-profit organization, the Foundation oversees charitable funds from local associations and promotes the building industry to future builders in the state of Wisconsin, providing scholarships for students interested in entering the industry either as tradespersons or builders/developers.