Terra will be speaking at the ISPA Conference and Expo on Friday September 13, 2019 in Las Vegas, Nevada at the Venetian.
20 Social Media Strategies for 2020
You’ve been doing social media for years but are you getting the results you want? Has your social media presence fallen into a rut? Would you like to see higher engagement and click through rates? Digital marketing expert, Terra L. Fletcher will show you what’s new and what’s next in the everchanging world of social media and digital marketing. Analyze your strategy, implement new techniques, and create a dedicated online community of spa guests for the year 2020 and beyond.
In this session we’ll show you how to build ad content that garners higher conversion rates by using the Snap, Benefit, Action technique. Craft long-term, sustainable strategies modeled after real life successes. Get your spa selfie-friendly and leverage user-generated content. Discover tools that will streamline your social media process from content creation to scheduling, giving you more time to focus on your business.
Key Takeaways
- Create a social media plan and goals for 2020
- Know how to create social media content that drives engagement
- Use key analytics to measure social media marketing (without getting buried in charts and numbers)
- Time saving tips and tools to better manage your most engaged networks
*Attendees who already have basic social media experience will be best suited for this session.
Influencers, Ambassadors, and Advocates, Oh My!
In this rapid-fire session, marketing expert Terra L. Fletcher will condense her decade of marketing experience into three steps for leveraging relationships to extend the reach of your message. Then she’ll answer your burning questions about influencer marketing, brand ambassadors, and employees as advocates for your brand.
About the Conference
The annual ISPA Conference & Expo brings professionals from all spa industry sectors together in one location. The 2018 Expo featured more than 260 companies offering the latest spa products and services available on the market.
WHERE IS IT?
The 2019 ISPA Conference & Expo will be held at The Venetian located in Las Vegas, NV.
WHAT IS IT?
The spa industry’s “must-attend” event features three days of speaker presentations covering a range of topics including business strategy, customer service and management. The Expo floor offers the latest spa products available on the market to set your business apart.
WHY ATTEND THE CONFERENCE?
Spa professionals from around the globe attend the ISPA Conference & Expo to become more knowledgeable and gain a competitive edge in the marketplace. Conference veterans and new attendees alike join to connect with each other, gain insight and inspiration and celebrate continued industry growth.