My Grandma said we should learn something new each day. I agree. Learn something new. Read a book. Here are some I like.
Marketing
- The Tipping Point by Malcolm Gladwell
- All Marketers are Liars Tell Stories by Seth Godin
- United we Brand by Mike Moser
- Advertising Campaign Strategy by Donald Parente
- The Complete Idiot’s Guide to Copywriter’s Words and Phrases
- Outrageous Advertising that’s Outrageously Successful by Bill Glazer
- Made to Stick by Chip Heath & Dan Heath
Communication
- 5 Languages of Appreciation in the Workplace by Gary Chapman and Paul White
- What Every Body is Saying by Joe Navarro
- What to Say to Get What you Want by Sam Deep and Lyle Sussman
- I Don’t Want to Talk About it by Terrence Real
- Generations, Inc. by Meagan Johnson and Larry Johnson
- Gendered Lives: Communication, Gender, and Culture by Julia T. Wood
- Disrupted by Stefan Pollack
- How to Talk to Anyone by Leil Lowndes
- The Culture Map by Erin Meyer
- Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior
Customer Service
- Becoming a Category of One by Joe Calloway
Economics
- Boomerang by Michael Lewis
Leadership
- The Courage to Lead: Transform Self, Transform Society by R. Brian Stanfield
- Little Bets by Peter Sims
Public Speaking
- Humorous Quotes for All Occasions by Dick Enberg
Business Books by Local Authors
- Stop Selling Vanilla Ice Cream by Steve Van Remortel
- Is Everyone on the Bus? by Dr. Fred Johnson
Reference
- Thiagi’s 100 Favorite Games by Sivasailam Thiagarajan
- Understanding Human Communication
Other Favorites
- Thinking Fast and Slow by Daniel Kahneman
- Anything by Malcolm Gladwell. He’s my favorite.
- Maya Angelou
- This is Not a Book by Keri Smith
- Letters to a Young Poet by Rainer Maria Rilke
- Living Simple, Free and Happy by Cristin Frank
- The Happiness Project by Gretchen Rubin
Books on my List to Read Next
- Crucial Conversations: Tools for Talking when the Stakes are High
- On Course: Stategies for Creating Success in College and in Life
- Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath
- Presence: Bringing your Boldest Self to your Biggest Challenges by Amy Cuddy
- New Stories from the South
- Mind Wide Open by Steven Johnson
- Why It’s Hard to be Good by Al Gini
- Gain the Advantage by Nancy Gaines
- Work Motivation: History, Theory, Research, and Practice (Foundations for Organizational Science
- 35 Dumb Things Well-Intended People Say: Surprising Things We Say That Widen the Diversity Gap by Maura Cullen
- Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
- Originals: How Non-Conformists Move the World by Adam Grant
- Grit: The Power of Passion and Perseverance by Angela Duckworth
- Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink
Let me know what you’re reading in the comments below.