Terra L. Fletcher, fractional CMO, speaker, and author with Fletcher Consulting, was recently featured in PRSA Northeast Wisconsin’s Member Spotlight. Known for her adaptability, creativity, and results-driven approach, Terra shared insights into her career journey and the role PRSA has played in her professional development.
Why Terra Loves Her Work
Terra highlighted the flexibility of her schedule as one of her favorite aspects of being a fractional CMO. Her days are never typical, often filled with diverse tasks like public speaking, rebranding projects, website editing, and press release drafting. This variety fuels her passion for marketing and communications, keeping her work dynamic and exciting.
When asked about the importance of mentorship in her career, Terra credited several influential individuals who generously shared their insights and helped her set higher goals. Her faith has also been a cornerstone of her success, helping her maintain perspective and avoid burnout in a fast-paced industry.
Terra Leverages her Networks to Deliver the Best Results
Joining PRSA has been a pivotal step in Terra’s professional journey. As a fractional CMO, she emphasized the importance of having a reliable network of professionals to lean on during complex projects or communications crises.
PRSA’s resources have provided her with invaluable tools to stay current with the latest trends and technology in public relations, ensuring she continues to deliver exceptional results for her clients. For fractional CMOs like Terra, membership offers access to a community of experts, professional development opportunities, and cutting-edge insights that are critical to navigating the demands of marketing and public relations.
Terra also reflected on her most rewarding accomplishments, sharing how she takes pride in celebrating her clients’ successes. Whether it’s a well-deserved award or industry recognition, these moments feel like shared victories, reinforcing her commitment to helping organizations achieve their goals.
She Wrote the Book on Marketing – Literally!
As Terra continues to make an impact in the industry, she mentioned her focus on her writing. Terra’s latest book, Flex Your Marketing just launched! And Terra is eager to share practical strategies with small business owners, solopreneurs, and freelancers who want to elevate their marketing efforts.
To read the full Member Spotlight and learn more about Terra’s career, visit the PRSA Northeast Wisconsin website here.