“Flex Your Marketing” author Terra L. Fletcher was a recent guest on NEW Manufacturing Insights the official podcast of the NEW Manufacturing Alliance and Insight on Manufacturing magazine, co-hosted by Ann Franz and Kate Bruns. Terra stopped by the studio to discuss some of the biggest marketing and communications challenges facing the industry: personal branding and thought leadership, talent attraction, mergers and acquisitions, social media, and AI.
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About the Podcast
NEW Manufacturing Insights is a collaboration between the Northeast Wisconsin Manufacturing Alliance (NEWMA) and Insight on Manufacturing (IOM) magazine, highlighting issues and opportunities for manufacturers in the 18-county New North region in Northeast Wisconsin. Hosted by NEWMA Executive Director Ann Franz and IOM Editor Kate Bruns and featuring guests from across the region, new episodes will be released on Thursdays. Get a quick overview of the latest NEWMA and Insight programs and events, take a behind-the-scenes look at IOM cover stories and features, and enjoy leadership tips and fun facts you can use to strengthen your manufacturing business, grow your network, and advance your career.
About Terra
Terra L. Fletcher is the author and fractional CMO who talks about content strategy for organizations needing a rebrand and individuals looking to position themselves as thought leaders. Terra is the founder of Fletcher Consulting and the author of three books, including “Flex Your Communication: 47 Tips for Every Day Success at Work,” “Flex the Freelance: An Unconventional Guide to Quit Your Day Job,” and the soon-to-be-released “Flex Your Marketing.” As a business builder, Terra is strategic, efficient, and precise, ensuring her clients get measurable results. Terra doesn’t sew, and she’s not great with power tools, but she designs effective marketing plans, confidently speaks to crowds of people, and can spot a typo from a mile away.