By: Terra L. Fletcher
When I completed my formal education I tried several jobs, knowing I could fall back on my parents’ business. Then one day there was a company meeting. They sold. At first I was upset that they didn’t tell me before anyone else. Then I was devastated. The one thing that was constant in my life, my fall back plan, was gone.
I got a job at a manufacturing company. I was the production assistant. I kept track of how many interior doors they made each day and how many square feet of hardwood flooring were produced. I became inventory analyst, inventory accountant. Eventually cost accountant, working directly under the CFO. I could tell you anything… the cost of goods sold divided by salesperson by region by specie by profit margin by door height by… but what the heck was I doing in accounting?
I’m a writer, a storyteller. This was the little girl that mentally scrambled words on cereal boxes and billboards – for fun. The little girl that would read the ingredients on shampoo bottles and memorize how to spell things like iodopropynyl, isothiazolinone, and sodium benzoate.
I soon realized I was working on the wrong side of the power curve, too. As manufacturing had become easier, innovating and marketing had become more important. As the golden age of advertising had passed and mass media had splintered, communication had to go in a new direction.
I had the ingredients the determination, the work ethic, and stacks of books to read. Possibly, most importantly, a mortgage to pay. So I dove in. With everything I had. I love it.
I love the psychology of marketing, the technology, communication, the ridiculous pace of social media, the complexity of search engine optimization. I want to get inside your head and touch all the areas that impact your purchasing behavior. I want to find who your best customers are, how to speak to them, and how to get them to influence others. I’m passionate. I’m happy. And I’m willing to tell anyone who will listen.
Fletcher Consulting
715-584-6773