Fletcher Consulting

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

Savor the Sweat

gatorade

EWWW! I enjoy working out and I work out hard (3rd place in last Saturday’s 5K, thank you very much), but I don’t think anyone wants to “savor” sweat. Sure, it feels good to earn your shower, but this is too far Gatorade. Then again, it got me talking about it. And maybe most extreme athletes savor their sweat and I’m the odd one…

packagingPackaging Matters

This was spotted in the August 5th issue of Bloomberg Businessweek in the What I Wear to Work article featuring Alicia Jay. The Game Operations Manager for the Golden State Warriors recognizes that packaging is part of the product. Here she is mentioning the necklace she got from Bauble Bar.

golf united wayUnited Way Golf Outing

I couldn’t resist the simple graphic of this. Using the golf ball for the “o” caught my attention. The black background stands out amongst a sea of mostly-white ads and is appropriate for night golf.

 

hondalove#HondaLove

The hashtag has been a trending topic on Twitter. The car manufacturer, Honda,  has done a great job leveraging social media to connect with people throughout this campaign. (And according to the book I’m currently reading by Seth Godin we should all be driving used Civics. Sigh.)

With the thousands of commercial impressions we see each day what stands out to you? Leave a comment below.  Need help aligning your communication with your target market? Call Fletcher Consulting.

 

 

 

 

Fletcher Consulting Fletcher_Consulting_ Logo_New_Colors_1

terra@fletcherconsulting.com
518 S. Union St.
Shawano, WI 54166
715-584-6773