People ask me daily how I choose where to spend my marketing dollars. So, let’s start with the non-negotiables and the most affordable. Get a Website A website legitimizes you and provides a place to store your content, direct your customers, and sell stuff. A website is the only digital space
How to do Marketing During a Merger
Is your company going through a rebrand, merger, acquisition, or other brand transition? How do you know where to start? Having helped ten companies in the last five years go through successful rebrands, I’ve got some ideas to make your transition smooth. Here’s a marketing and communication
Build a Basic Website
Many small business owners and freelancers get stuck trying to create their own websites. They fall into the trap of wasting time and spending too much money. Here's my time and money-saving formula for creating a nice website, fast. First of all, yes, you need a website. A website will
What a 2021 Website Competition Can Teach You About Updating Your Website
As a web developer, I improve website design and functionality, increase traffic, and ensure mobile responsiveness. Because of my marketing background, I know how to address visitors’ needs quickly and judge your site’s effectiveness as part of the overall marketing plan. Because I’m a writer (and
How’s Your Website?
Fletcher Consulting has redesigned and redeveloped several existing websites and created a few brand new websites recently. Here are a few examples.
What I Learned from Judging Websites
As a web developer, I perform website reviews for clients and potential clients. I give my opinion on site design, functionality, traffic, mobile responsiveness, ability to address visitor needs, and effectiveness as part of the overall marketing plan. And because I’m a writer, I notice
Terra’s Spring 2017 Schedule
3 Simple Steps to Improve Marketing NWTC 8:30am-11:30am 7-Mar-17 Develop Your Marketing and Editorial Calendar NWTC 8a-12p 4-Apr-17 1 Day Marketing Plan NWTC 8a-4p 4/11/2017 Assertive and Confident Communication NWTC 8am-12pm 7-Feb-17 Business Writing Basics for
Fletcher Consulting Client Successes in 2015
Fletcher Consulting achieved great things on behalf of their clients in 2015. Notice the improvement in visibility, social media engagement, and even design. Please subscribe to this channel to see what Fletcher Consulting does next! Thank you for a great year! May 2016 bring you much success!