1. Build a strong employer brandEmployers in Wisconsin and around the U.S. still struggle to find the right talent. How can you compete in this global marketplace? Be transparent about your company’s values and work environment. Update your careers page, share real employee stories, and highlight
Terra helps NEW Manufacturing Alliance flex their marketing
"Flex Your Marketing" author Terra L. Fletcher was a recent guest on NEW Manufacturing Insights the official podcast of the NEW Manufacturing Alliance and Insight on Manufacturing magazine, co-hosted by Ann Franz and Kate Bruns. Terra stopped by the studio to discuss some of the biggest marketing
Terra Talks 2024 Marketing Tips and Trends
Now is the time to plan your marketing for 2024. Let’s look at current trends and get some inspiration for scheduling content. The Role of AI Will Grow AI is quickly changing how marketers spend their time. Gone are the days of designing ads and social media images layer by layer in Adobe.
Build a Basic Website
Many small business owners and freelancers get stuck trying to create their own websites. They fall into the trap of wasting time and spending too much money. Here's my time and money-saving formula for creating a nice website, fast. First of all, yes, you need a website. A website will
What Do I See for 2023?
Now is the time to plan for 2023! If you’re working on your marketing and communications calendar, here are a few things to consider. Video is growing, and influencer marketing will continue to help companies access niche audiences. If you’re looking to cut back on ad spending, consider
Dos and Don’ts of LinkedIn Messaging
We’ve all gotten them, messages obviously from bots. In fact, some of us ignore LinkedIn DMs almost as much as we ignore Twitter DMs. So how can you best utilize this professional networking tool? About LI Messaging and InMail LinkedIn messaging allows you to direct message your first-degree
How’s Your Website?
Fletcher Consulting has redesigned and redeveloped several existing websites and created a few brand new websites recently. Here are a few examples.
Email Marketing Tips
Sending regular newsletters builds your relationships with your audience, establishes your authority as a subject matter expert, and boosts sales. Email marketing is not new, but it is just as effective as ever. For at least a decade, I’ve been saying that email marketing has a $40 Return on