So of course while traveling I take an interest in the advertising and marketing. I had the privilege of visiting Jaemy Mae, my social media manager, in Bugaba, Panama. In the small town outside David, in Panama City, and everywhere we went I looked for examples of communication. Here are some of
Local Ads That Work
I always liked advertising. My favorite part of movies is the previews. I page through magazines just to see which ads catch my eye. As a child I would mentally scramble the letters on billboards to see what other combinations I could make from the words on them. When a local ad catches my eye, I
Best Super Bowl 48 Commercials
In case you don't follow me on Twitter. Catch a recap of my comments from the big game's only game this year, the #brandbowl. How did brands spend $4mil in 30 seconds? Let's find out. Observations There were lots of car/truck commercials! Maserati, Audi, Hyundai, Chevy, and that's just from
FREE Marketing Workshop in Keshena, WI
Marketing Starts with a “V” Date: January 22, 2014 Time: 6:00 – 8:00 PM Location: College of Menominee Nation – Culture Building Instructor: Terra L. Fletcher – Fletcher Consulting People like to think they make purchasing decisions rationally. We don’t. Understanding the basics of marketing
How iPhone and iPad Users Want to Buy Clothes
ModCloth is offering old looks on new screens. They feature soda-fountain dresses and retro-print skirts via their app. App users visit the site six times as often and spend more than twice as much per purchase than those using the full site. Cute product names seem to work in their favor, too.
Your First Consultation with Fletcher Consulting, What you Need to Know
It’s Free! Your first consultation with Fletcher Consulting is free of charge. There is no obligation. No strings attached. We’ll meet with you face-to-face, via Skype, or over the phone. You Don’t Need to Know Everything Your first consultation is a great place to start if you don’t know where
Tech Sells Best in Person
The competition to win the smartphone market is fierce. Motorola’s new Moto X is a perfectly good device that’s entered the running. But having a good device is not enough to win. (If you build a better mousetrap, people will NOT beat a path to your door. those days are over!) To win today you need
The Mustard Museum, a Destination Business
We were driving around the Madison area when I asked my husband to stop. I remembered visiting the World Famous Mustard Museum with my family as a child. My father was an excellent cook and this was his idea of a family outing. What impressed me about the Mustard Museum was although the museum in