Terra L. Fletcher was featured on Patrick McGovern's "Over a Pint" Marketing Podcast. Pat said, "At ~ the five-minute mark I asked Terra L. Fletcher when she knew it was time to go out on her own. Here's her response..."I knew something in me was going to break."Whoa!!In episode #145 of Over a
PRSA Member Spotlight: Insights from a Fractional CMO and Author
Terra L. Fletcher, fractional CMO, speaker, and author with Fletcher Consulting, was recently featured in PRSA Northeast Wisconsin's Member Spotlight. Known for her adaptability, creativity, and results-driven approach, Terra shared insights into her career journey and the role PRSA has played in
Flex Your Marketing: 7 Strategies to Adapt and Thrive in 2025
*This post is an excerpt from my book, Flex Your Marketing: Scalable Strategies for Freelancers, Fractionals, and Growing Businesses. If you’re looking for practical, flexible marketing advice tailored to today, this is just a taste of what you’ll find inside! At its core, marketing is any
5 Marketing Tips for 2025
1. Build a strong employer brandEmployers in Wisconsin and around the U.S. still struggle to find the right talent. How can you compete in this global marketplace? Be transparent about your company’s values and work environment. Update your careers page, share real employee stories, and highlight
Terra helps NEW Manufacturing Alliance flex their marketing
"Flex Your Marketing" author Terra L. Fletcher was a recent guest on NEW Manufacturing Insights the official podcast of the NEW Manufacturing Alliance and Insight on Manufacturing magazine, co-hosted by Ann Franz and Kate Bruns. Terra stopped by the studio to discuss some of the biggest marketing
Where to do your Marketing
People ask me daily how I choose where to spend my marketing dollars. So, let’s start with the non-negotiables and the most affordable. Get a Website A website legitimizes you and provides a place to store your content, direct your customers, and sell stuff. A website is the only digital space
Marketing Tips for Non-Profits
Your non-profit needs to build awareness, promote your cause or service, fundraise, encourage membership and contribution, and recruit and engage volunteers, all while driving change. How do you do that? Tell Your Story Non-profits need to tell their story. Storytelling gives voice to those in
Marketing Tips for Retail
How can you ensure your retail marketing is effective? Be there physically, be there digitally, invest in your employees, try influencer marketing, partner with other businesses, and offer free Wi-Fi. Retail shoppers seek convenience, hours, product availability, and customer service. The perennial