Is your company going through a rebrand, merger, acquisition, or other brand transition? How do you know where to start? Having helped ten companies in the last five years go through successful rebrands, I’ve got some ideas to make your transition smooth. Here’s a marketing and communication
Sustainability, Hats, and Secondhand Shopping
I was in a specialty shop. It was snowing outside. I was wearing a hat. A store employee told me she liked my hat and asked where I got it. I told her the name of the secondhand store where I found it. She huffed, told me she would never walk into that store, and walked away. As a business
Fletcher Consulting’s Day of EmpowHERment
Terra L. Fletcher, owner of Fletcher Consulting, attended N.E.W. Women's Business Summit on March 8, 2018 in Green Bay, Wisconsin. Nearly 200 gathered to grow personally and professionally. About the Summit Hosted by The Small Business Initiative, the N.E.W. Women’s Summit is Northeastern
Language to Lead at Masonite
Terra L. Fletcher to present The Language to Lead for employees of Masonite, door manufacturer in Algoma, Wisconsin, on Tuesday May 31, 2016. Masonite lives their values. Their website says, "Our Values, the bedrock of Masonite, represent the behaviors that we expect from all Employees: Integrity,
The Courage to Lead
*Inspired by The Courage to Lead: Transform Self, Transform Society by R. Brian Stanfield Wanted: Social Pioneers By: Terra L. Fletcher Requirements: Courage The ability to give a darn In face of apathy. Despite one’s own vulnerability. A wedge blade inserted. Living on behalf of the
Terra L. Fletcher Makes Brand Ambassadors at College of Menominee Nation
Wednesday March 11, 2015 Terra L. Fletcher offered "Turning Employees into Brand Ambassadors" at the College of Menominee Nation in Keshena, Wisconsin. The class was offered FREE to participants. Many who work for the college attended as did area business owners, managers, and
Branding Services by Fletcher Consulting
Brand Strategy Perception is reality. What do your customers/prospects think of your business? What do you want them to think? Is there a difference between the two? Research – Insight – Strategy Fletcher Consulting can help you launch a new brand or revitalize a stagnant one. We have the
Junior Achievement Volunteer Certificate
May 13, 2014 Terra L. Fletcher was awarded a volunteer certificate by Junior Achievement Wolf River Region. Fletcher works with Shawano Community High School students in the Small Business Development class. She helps the students, who are running a business, to understand the basic principles of