Fletcher Consulting

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

core-elements-brand-indentityBrand Strategy

Perception is reality. What do your customers/prospects think of your business? What do you want them to think? Is there a difference between the two?

Research – Insight – Strategy

Fletcher Consulting can help you launch a new brand or revitalize a stagnant one. We have the experience to ask the right questions, helping you to define and direct your brand. We’ll help you isolate your competitive advantage and marketing objectives. The research we do together will give us the insight to come up with a strategy. Together we’ll create a marketing plan, a strategy to fulfill your objectives and shape your image in the mind of consumers.

Brand Identity

Bringing a brand to life requires consideration of the senses. Your logo, company colors, verbal identity, packaging, and even smell and sound tell consumers how to react to you. Your brand’s identity will determine what kind of relationship your customers will have with your brand.

 

Ready to take your brand in the right direction? Call Fletcher Consulting today at 715-584-6773.