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Flex Your Marketing: Scalable Strategies for Freelancers, Fractionals, and Small Businesses
Paperback and EBook Available Now!
Transform Your Business with Flexible, Scalable Marketing Strategies
Are you ready to grow your business with proven, practical marketing strategies? Flex Your Marketing is designed for business owners, freelancers, and fractional professionals who want to elevate their marketing efforts, attract more customers, and achieve measurable success. Whether you’re running your own company or leading marketing for your organization, this guide delivers flexible strategies to help you break through barriers and thrive in today’s competitive market.
Inside, you’ll discover:
- Actionable advice to adapt your marketing to today’s dynamic landscape.
- Tailored tactics for freelancers, fractionals, and growing businesses.
- Proven frameworks for crafting campaigns that get results.
- Expert tips to avoid common marketing pitfalls.
Explore Marketing Strategies Tailored to Your Industry
Flex Your Marketing covers marketing strategies specific to:
- Creatives: Designers, Developers, Writers, Artists
- Real Estate Agents
- Finance Professionals
- Service Businesses
- Manufacturers
- Retailers
- Nonprofits
- Health and Beauty Brands
- Hospitality and Experiential Businesses
- Construction and Trades
- Technology Startups
- Education and Training Providers
What Readers Are Saying:
“Terra’s book offers straightforward strategies anyone can comprehend and apply. With examples seamlessly woven throughout, her insights and experience tie everything together, making it a must-read for anyone seeking practical guidance in the world of marketing.” — Ashley Senk, Marketing Strategist
“’Flex Your Marketing’ is a fantastic book for business owners who want to be well-informed before hiring a marketing professional or for new business owners who want to DIY marketing until they can afford to get help. This book is a great marketing guide to get your new business on the path to success.” — Jaemy Mae, Digital Strategist
Why This Book?
Written by Terra L. Fletcher, a fractional marketing professional with over 17 years of experience, Flex Your Marketing draws from her work with small businesses, mid-sized companies, and nonprofits across a range of industries. Terra has spoken at over 280 events, including organizations like the American Bankers Association, ASAE, and the National Human Resources Association. Her advice is grounded in real-world application and tailored for businesses looking to scale and succeed.
Bonus Resources Included!
Your purchase includes exclusive access to templates, worksheets, and tools to help you implement what you learn and get results faster.
Whether you’re a small business owner, freelancer, or fractional professional, Flex Your Marketing is your go-to guide for actionable marketing strategies that work.
Don’t wait to take control of your marketing!
Get your copy and start transforming your business today.
Flex Your Communication: 47 Tips for Every Day Success at Work
Paperback and EBook Available
For over a decade, well-established organizations have come to me thinking they could throw a few marketing dollars out into the world, which would magically fix whatever organizational problems they have.
Time and time again, in my consulting, I uncover deeper issues. They manifest in reduced sales, high employee turnover, a poor reputation, or lack of growth. The problem isn’t a failure in marketing. It often stems from an internal communication issue.
I wrote this book to address the root problem. It’s for those who are eager to explore communication in more depth. It’s for those ready and willing to flex their communication and find more success at work every day.
Introduction
Can you do better? Can you listen more closely, get your point across concisely, and improve your confrontation and conflict skills? We all can.
This book is for those with a growth mindset who want to become self-aware and implement real change for their lifelong benefit. In these pages, you will find a skill you can improve upon. You will become a better communicator with awareness, patience, and practice.
This book is for busy professionals. You will glean practical knowledge in a short time. You’ll find easy-to-read and digest chapters designed to stand alone and be read in the order that best fits your needs. Yet the order is logical, building on previous points.
Flex the Freelance: An Unconventional Guide to Quit Your Day Job
EBook and Paperback are available now!
With 60% of Generation Z freelancing and the rest of us changing jobs more frequently than ever, how can we get flexible with our employment options? Terra L. Fletcher, 2012 Entrepreneur of the Year, will help you craft your personal brand, show you what to do before you quit your day job, give you an intro to marketing, and share stories of other freelancers so you don’t have to learn the hard way.
Buy Flex the Freelance on Amazon now!
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Introduction to Flex the Freelance
Do you want to quit your day job? Freelancing is the answer. The future of work is freelance. And you will be happier for it. Freelancers decide how to spend their time and what meaning their work will have. As a freelancer, you get to live your best life.
Be Proactive
A proactive, flexible, and unconventional freelancer has the best shot. Differentiate yourself in a competitive job market. Maintain a flexible outlook on employment options, and you’ll weather economic storms.
A proactive freelancer acts before their world is turned upside down. They don’t wait until they’re broke. They leave before they’re fired. They quit before getting laid off. Circumstances never create the perfect time. But you can build your perfect career.
Decide to quit your day job and freelance. Build your brand and curate your digital identity today. Do it now. A proactive freelancer starts today.
Be Flexible
What lines have you drawn around yourself? Where would you like the boundaries? Flexible freelancers are never satisfied with where they are. They are always pushing, fighting, moving forward.
A strong personal brand lends clarity to your freelance journey. Take the time for introspection. Redraw the lines around yourself. What is important? What lines are rock solid? Which will you stretch?
A flexible freelancer sounds like, “This is who I am. This is what I want. This is what is important to me.” They sound like, “I don’t know how yet, but I will find a way.”
A flexible freelancer thinks about achieving their vision from when they wake up until they go to bed. Often while they’re dreaming, too. Their vision may even wake them up during the night.
They know that being flexible has limits. They know their priorities. They can shut off work and be present with those who are most important to them.
A flexible freelancer does. They don’t just think; they do. They are bold, courageous, and willing to leap into the unknown. They know that half of all businesses fail in the first five years. They don’t care. They know they will fly.
Be Unconventional
An unconventional freelancer is confident. They know what makes them unique. They’ve confidently moved in the direction of their dreams.
They are thoughtful in quitting their day job. They charge what they’re worth. Their yes means yes, and no, no. An unconventional freelancer knows when to buy a new car and how to announce their venture. A successful freelancer sets and keeps their schedule.
An unconventional freelancer knows how to get out of their way. They assemble a high-functioning team. They continue to grow their business.