Terra was asked to judge an ad contest. Though she cannot reveal specifics about who won or what the contest was, there are several lessons you can apply to your ads. First, determine how you can measure your ad's effectiveness by considering your objectives, the ad's design, writing, technical
Dos and Don’ts of LinkedIn Messaging
We’ve all gotten them, messages obviously from bots. In fact, some of us ignore LinkedIn DMs almost as much as we ignore Twitter DMs. So how can you best utilize this professional networking tool? About LI Messaging and InMail LinkedIn messaging allows you to direct message your first-degree
What to Look for in a CMO
Skills to Look For Ideally, a CMO will possess analytical, creative, technology, and interpersonal skills. The CMO should be involved in pricing, market research, and business development. They should have tech prowess enough to evaluate customer-facing technology such as mobile app and website
What a 2021 Website Competition Can Teach You About Updating Your Website
As a web developer, I improve website design and functionality, increase traffic, and ensure mobile responsiveness. Because of my marketing background, I know how to address visitors’ needs quickly and judge your site’s effectiveness as part of the overall marketing plan. Because I’m a writer (and
How’s Your Website?
Fletcher Consulting has redesigned and redeveloped several existing websites and created a few brand new websites recently. Here are a few examples.
Terra Featured in Magazine for Blue Collar Entrepreneurs
Dave Hannah featured Terra L. Fletcher in the February 2021 issue of "Chimney Sweeps and Hearth Product Professionals: Magazine for Blue Collar Entrepreneurs." He tells the story of her entrepreneurial parents, upbringing in the trades, and path toward her own unconventional entrepreneurial
Using Improv Skills to Communicate More Effectively at Work
I was pleasantly surprised to see the value of applying improv skills to the workplace and our everyday lives. Angela Prestil recently presented “Using Improv Skills to Boost Creativity” at Speakers Helping Speakers, a quarterly virtual event. Angela taught us that the “yes and…” technique helps us
Email Marketing Tips
Sending regular newsletters builds your relationships with your audience, establishes your authority as a subject matter expert, and boosts sales. Email marketing is not new, but it is just as effective as ever. For at least a decade, I’ve been saying that email marketing has a $40 Return on