How can you ensure your retail marketing is effective? Be there physically, be there digitally, invest in your employees, try influencer marketing, partner with other businesses, and offer free Wi-Fi. Retail shoppers seek convenience, hours, product availability, and customer service. The perennial
How to do Marketing During a Merger
Is your company going through a rebrand, merger, acquisition, or other brand transition? How do you know where to start? Having helped ten companies in the last five years go through successful rebrands, I’ve got some ideas to make your transition smooth. Here’s a marketing and communication
Terra Talks 2024 Marketing Tips and Trends
Now is the time to plan your marketing for 2024. Let’s look at current trends and get some inspiration for scheduling content. The Role of AI Will Grow AI is quickly changing how marketers spend their time. Gone are the days of designing ads and social media images layer by layer in Adobe.
Charge What You’re Worth
“Understanding your value is the first step to charging what you are worth.” – Denise Chilton, Business Coach[i] Michael O’Brien had a near-fatal accident when an SUV hit his bicycle. He suffered a broken right femur, right tibia, and right shoulder. The experience also shifted his life
Marketing Tips for Manufacturers
Key attributes customers look for in manufacturers: flexibility, on-time shipments, quality, price, and productivity. I worked in manufacturing for five years before I started my business. Today, I serve as Fractional CMO of a manufacturing platform. Here are marketing tips for
Marketing Tips for Your Service Company
When choosing a service company, people look for providers that live up to their expectations and companies that do what they say. My serial entrepreneur parents had a service company that I grew up with. Here are some of the best tips I've gleaned. Put Homeowners at Ease If you provide
Marketing and Advertising for Mergers and Acquisitions
That's right, Terra L. Fletcher does M&A for M&A. Communicating through a transition is crucial; you need to tell employees, vendors, customers, and the community that a company is changing hands. You must answer “What’s next?”, allay fears, and create relationships. How do you minimize
Use Frequency to Build Trust
You know sales come from getting people to like and trust you. How do you get people to like and trust you? Frequency. Frequency builds both like and trust. The more times you hear something, the more likely you will remember the message and believe it. Frequency in ads increases their