Marketing Starts with a “V” Date: January 22, 2014 Time: 6:00 – 8:00 PM Location: College of Menominee Nation – Culture Building Instructor: Terra L. Fletcher – Fletcher Consulting People like to think they make purchasing decisions rationally. We don’t. Understanding the basics of marketing
Video Marketing: Why You Need It and How We Make It Easy
By: Jason Cannata, videographer A web page with video has a 53% greater chance of keeping a visitor. As you look around the net, it’s clear the new medium in marketing is video. Everywhere you turn, a video seems to start playing, whether you are on YouTube or not. Audiences are responding in a
17 Video Statistics and Recent Videos
According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days. 22% of U.S. small businesses plan to post a video in the next 12 months according to BIA/Kelsey. When it comes to the nature of video content, comedy is most favored, garnering 39% of
Terra L. Fletcher Resume
Terra L. Fletcher, Owner and Founder Fletcher Consulting Terra L. Fletcher, owner and founder of Fletcher Consulting, has six years experience in business development and marketing consultancy. Her business/community growth and communication strategies have benefited nonprofits, public and private
Why Getting my Butt Kicked was Good for Me
I don’t lose well. Never have. I’m a perfectionist. Mom said the first time I came home from school with a less than perfect grade, I cried. Maybe I’m an overachiever, sensitive. I don’t care. I’ve always been my harshest critic and most demanding boss. Striving for first has benefited me too many
How iPhone and iPad Users Want to Buy Clothes
ModCloth is offering old looks on new screens. They feature soda-fountain dresses and retro-print skirts via their app. App users visit the site six times as often and spend more than twice as much per purchase than those using the full site. Cute product names seem to work in their favor, too.
Your First Consultation with Fletcher Consulting, What you Need to Know
It’s Free! Your first consultation with Fletcher Consulting is free of charge. There is no obligation. No strings attached. We’ll meet with you face-to-face, via Skype, or over the phone. You Don’t Need to Know Everything Your first consultation is a great place to start if you don’t know where
Tech Sells Best in Person
The competition to win the smartphone market is fierce. Motorola’s new Moto X is a perfectly good device that’s entered the running. But having a good device is not enough to win. (If you build a better mousetrap, people will NOT beat a path to your door. those days are over!) To win today you need