I was in a specialty shop. It was snowing outside. I was wearing a hat. A store employee told me she liked my hat and asked where I got it. I told her the name of the secondhand store where I found it. She huffed, told me she would never walk into that store, and walked away. As a business
What Do I See for 2023?
Now is the time to plan for 2023! If you’re working on your marketing and communications calendar, here are a few things to consider. Video is growing, and influencer marketing will continue to help companies access niche audiences. If you’re looking to cut back on ad spending, consider
Fletcher Consulting is 15!
15 years! Wow! I can’t believe it has been 15 years. I want to reflect on the past and daydream about the future for a moment. First of all, thank you all for your support! I’ve been fortunate to have some fantastic clients, contractors, and vendors. In the last couple of years, I’ve spent
Life has Changed, Has your Marketing?
I don’t know my mom’s phone number. She changed it years ago, and I just saved it on my phone. There’s no need for names like 1-800-WHAT-I-DO (or 800 numbers, unless they’re already established). We call long distance without extra charges. All we remember is the company’s name. We ask Siri to
How to Navigate Copyright Law
*Please note that I am not a lawyer, nor is this intended to be legal advice. I’m just a writer and designer who has seen too many people use images and other art that doesn’t belong to them. If someone created it, it’s copyrighted. Keep that simple maxim in mind, and save yourself much
Lessons from an Ad Contest
Terra was asked to judge an ad contest. Though she cannot reveal specifics about who won or what the contest was, there are several lessons you can apply to your ads. First, determine how you can measure your ad's effectiveness by considering your objectives, the ad's design, writing, technical
Dos and Don’ts of LinkedIn Messaging
We’ve all gotten them, messages obviously from bots. In fact, some of us ignore LinkedIn DMs almost as much as we ignore Twitter DMs. So how can you best utilize this professional networking tool? About LI Messaging and InMail LinkedIn messaging allows you to direct message your first-degree
What to Look for in a CMO
Skills to Look For Ideally, a CMO will possess analytical, creative, technology, and interpersonal skills. The CMO should be involved in pricing, market research, and business development. They should have tech prowess enough to evaluate customer-facing technology such as mobile app and website