Fletcher Consulting

Terra L. Fletcher, Fractional CMO takes marketing off your to-do list. Part-time, senior-level marketing strategy partner for companies in transition, ready to scale, or competing for market share.in Shawano, Green Bay, Appleton, the Fox Valley, Wisconsin, the Midwest, and Nationwide, virtual, in-person, and remote. Specializing in manufacturing and B2B.

  1. According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days.
  2. 22% of U.S. small businesses plan to post a video in the next 12 months according to BIA/Kelsey.
  3. When it comes to the nature of video content, comedy is most favored, garnering 39% of viewership. News and music follows it with 33% and 31% viewership respectively. (BurstMedia)
  4. According to Forbes, 59% of executives would rather watch video than read text.
  5. Women tend to watch educational and drama-oriented videos while men prefer sports and animated/cartoon videos. (BurstMedia)
  6. According to ComScore, 45.4 percent of users viewed at least one video online over the course of a month.
  7. 20% of viewers click on other videos in 10 seconds or less. By the 30-second mark, you would have lost 1/3 of your viewers and over 60% of the remaining ones before two minutes are up. (Visible Measures)
  8. Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly.
  9. According to ComScore, the average user spends over 16 minutes watching online video ads every month.
  10. According to NIELSEN Wire, 36% of online consumers trust video ads.
  11. By 2016 video ad spending will reach $5.4 Billion by 2016 according to Break Media.
  12. 147.MM Americans watch video on the internet, according to NIELSEN.
  13. 46% of users take some sort of action after viewing an ad, according to Online Publishers Association.
  14. After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
  15. 72 Hours of video are uploaded to YouTube every minute, according to YouTube.
  16. 87% of online marketers are now using videos. (Outbrain)
  17. Click-through rate for email marketers increase by 96% when videos are included in the introduction. (Implix)

Videos combine visual and auditory medias in one attention grabbing format. Are you harnessing the power of video marketing? Enjoy some samples from a few of our clients and call Fletcher Consulting at 715-584-6773 to put together a video marketing plan for your business.

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For information on how Fletcher Consulting’s team can assist you with video marketing, please contact our team directly.

Fletcher Consulting  Fletcher_Consulting_Logo_with_light
518 S. Union Street Shawano, WI 54166
(715) 584-6773